Local market understanding; International resourcesD-Link has systematically expanded its market share by penetrating geographic targets through a strategy of establishing local business units supported by a strong corporate foundation.
Being operated as a global brand, customers view D-Link products as being promoted and distributed by people they know, whether they are in South Africa, Brazil, the Czech Republic, or any of the 127 offices around the world. This means that there is coordinated teamwork to produce cutting-edge products distributed to every corner of the world. Local teams communicate their needs that D-Link headquarters fills from its own state-of-the-art manufacturing facilities within timeframes that its competitors cannot match.
Confident in the resources of D-Link headquarters to develop and deliver state-of-the-art networking products, each local business unit – regardless of its location around the world – attacks its market aggressively. The Company’s innovative technology products provide solutions for home and business, built with standards-based reliability. D-Link has become a trusted international brand that connects people to their lives, their work, and to each other.
Emerging and Asia Pacific Markets
D-Link’s Emerging Markets and APAC have enjoyed tremendous success over the last few years culminating in a remarkable fiscal 2007. Emerging and Asia Pacific Markets now constitute 48% of total revenue, and year over year sales growth reached 23%.
Europe
2007 was an important and successful year for D-Link Europe. In a region where many diverse cultures live side by side in a geographically compact space, D-Link Europe succeeded last year in contributing 29% to the corporation’s revenues.
North America
D-Link North America’s business units focus on innovation and technology in both consumer and business products serving to increase profitability. Although D-Link North America’s revenue declined to 23% of total sales, the Company is pursuing aggressive programs and product diversification to generate new interest and sales.
|
|
|
D-Link’s global equity contributes heavily to sales growth, insulating the company from declining revenues at times of global economic downturns
|
D-Link’s extensive product breadth creates the diversity needed to adapt for future, emerging markets and opportunities
|
D-Link’s motto is "Building Networks for People." It is a way of doing business that is proven one customer at a time.